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Become a Festival Organiser

Do you have a passion for event planning? Are you interested in mass participation events and considering training as a Festival Organiser? Then Event Academy can help you on your way.

What is a Festival?
According to the Oxford English Dictionary a Festival is described as:

A day or period of celebration, typically for religious reasons
An organised series of concerts, plays, or films, typically one held annually in the same place
History of Festivals
The word Festival can be traced back to the 1200’s in the UK and derives back to the Latin word Festivus. A Festival was usually a religious happening where pilgrims feasted, prayed, celebrated special occasions and told stories. Examples of these would be:

Summer Solstice
Christmas
St Valentine’s Day
All Saints and All Soul’s Day
Earlier Festivals were recorded in ancient Egypt and were not necessarily religious events. One such festival was organised by Pharaoh Rameses III to celebrate his victory over the Libyans. Festivals in Egypt were large celebrations with plenty of food available. In one festival in the 12th century BC, 11,341 loaves of bread and 385 jars of beer were given to the public – sounds a bit like a modern day sampling opportunity for the discerning events company!

Modern-Day Festivals
Over the years Festivals have evolved and developed and nowadays event organisers are able to source an occasion to suit almost any taste (whether it be religious, music orientated, culinary etc.). Public interest and attendance at Festivals has sky-rocketed over the last few decades with the likes of large-scale events such as Glastonbury and V-Festival increasing in popularity year on year. Smaller, more bespoke gatherings have also increased in numbers where attendance is by invitation only and numbers are limited in order to make the Festival exclusive.

Other popular Festivals in the UK are:

Cambridge Folk Festival
Camp Bestival
London International Arts Festival
T in the Park
Reading Festival
Greenbelt
Great British Beer Festival
Bristol Balloon Fiesta
How can Event Academy assist you in achieving your career as a festival organiser?
To join a team of event organisers specialising in Festivals, you first need to learn the components of event planning. You cannot expect to simply walk into a position and event manage a Festival with little or no planning experience.

Event Academy offers hands-on practical training in all aspects of the industry. The course also runs a module dedicated to Festivals and covers the following:

Mass participation event health & safety planning
Managing large numbers of attendees on site
Planning and managing security for Festivals

Fashion Event Planning

“Fashion is architecture: It is a matter of proportions.” Coco Chanel

If you are interested in embarking on a career in Fashion Event Planning it is important to understand that largely there are 3 types of fashion events that exist which are as follows:

Fashion Shows
Product Launches
Fashion Awards Ceremonies

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or “houses” to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what’s “in” and what’s “out” for the season.

The most prominent fashion weeks are held in the four four fashion capitals of the world:

New York City
London
Milan
Paris
Other important fashion weeks in the world include, Australia, Bangalore, Bangkok, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles, Hong Kong, Buenos Aires, Singapore, Toronto and Madrid) .

In the major fashion capitals, fashion weeks are semi-annual events. January through April designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.

Some fashion weeks can be genre-specific, such as a Miami Fashion Week (swimwear), Rio Summer (swimwear), Pret-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week shows some eco-friendly designers.

In 1943, the first French Fashion Week was held, with one main purpose: to attract attention to French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment – as for centuries designers in America were thought to be reliant on the French for inspiration.

If you want to break into fashion events then the easiest way (other than through your own networks) is to do an internship. It is increasingly how companies choose to hire new staff as it is chance for both parties to ‘try before they buy’. You may get asked to assist with general company events initially which will then likely lead onto major fashion events. In the world of event management fashion event planning is often seen as very glamorous and cutting edge. In reality there are aspects of it which involve a lot of hard work and pressure behind the scenes that is often unrecognised.

By training with Event Academy we will help you break into the fashion industry and increase knowledge and understanding of the fashion world.

Networking in the Events Industry

It is absolutely crucial for all Event Managers to build a solid and ongoing network of suppliers and contacts. For some this is a natural process and they do it without even trying and have been doing it throughout their personal and professional lives. For others this is an activity that they have to teach themselves to undertake and is an uneasy means to an end.

Whatever your circumstances the value of having a network is absolutely key to being a successful Event Manager. We teach our Event Management Students from the very start of their course that they need to network with their class and their lecturers (who are all live event organisers) and they can expand from there.

It is simple. Say you are organising an event and at the last minute your marquee company lets you down – nightmare! You can use your network to create a solution to this problem – you may already know of another good marquee company or one of your contacts may know of a good supplier. You can be very sure that your client will want you, as their Event Manager, to present to them a solution to a problem rather than just the problem itself!

Therefore having a network absolutely makes you a better and more successful Event Manager. It is always important to remember that the Events world is a small world and to have a reputation as an excellent problem solver will go a long way!

How RFID Can Transform Your Events

We’re in the digital age of event management – but not just in presentation and performance! There’s another element of digital delivery which offers the potential to transform the running of your event into something extremely smooth, streamlined and sophisticated without causing you extra logistical headaches.

RFID – what and how?
RFID, Radio Frequency Identification, is a wireless digital data management system related to NFC (Near-Field Communication). RFID offers the wireless transfer of data, which is encoded onto RFID discs (also known as tags), which are captured by a reading device, using radio waves.

This system is similar to barcoding systems used in stock and information management, in that the captured data can be stored as part of a database. However, the fact that RFID uses radio waves means its user applications are much wider. For instance, traditional barcode reading systems require barcodes to be fully aligned with the scanner, whereas RFID systems can read beyond the line-of-sight of the reading device. Additionally, data can be incorporated into “smart labels” for ease of use and quick transfer of data.

The easiest way to explain RFID technology and its applications is by looking at how it’s already in popular use: Oyster cards. Alphr.com offers a great explanation of how the RFID technology works within Oyster cards and future use of the technology.

Although this technology has been around for about 50 years, it’s only now that we’re starting to become really familiar with what it offers for mainstream use – specifically as it’s the technology behind current contactless debit and credit card systems. And it’s this contactless form of communication and convenience which is really starting to emerge into event management.

RFID – excitement in events

RFID systems are compact to use, requiring hardware of just tag + reader + antenna. The tag itself can form part of a label, or even be presented as a digitised accessory, such as a wristband. As such, it’s an exciting extra for both managing and delivering event experiences:

For payment: RFID technology is already widely used for payment methods, a notable example being the London Oyster card, where the technology adds speed and convenience to thousands of daily commutes. Implementing this preloading cash technology in events can mean cashless convenience for event personnel and customers alike.
For access control: RFID can be used to improve the efficiency of event entrances and also opens up the possibility of easy and real-time data tracking of the areas most visited by event guests. Wristbands are popularly used in event management and coding can easily be added to render RFID wristbands non-transferable, avoiding issues such as secondary (inflated price) on-selling of tickets.
The Tomorrowland Festival is an example of using RFID to offer totally cashless festival convenience and access management – with the festival’s wristband managing access and facilitating cashless payment through preloading.
For information exchange: at business events, RFID is emerging as a fully customisable way to exchange information. A digital alternative to swapping business cards, RFID allows contact information to be easily exchanged between event attendees and allows information to be gathered without the need for handouts, but through the use of personalised information points, digital display and download.
RFID makes it possible to display information alongside corresponding near-field communication (NFC) hotspots. Attendees then just tap their RFID badge/tag /lanyard/wristband towards the information they want to receive, in order to receive digital downloads after the event.
For wider interactivity: since 2014, RFID has also been part of the Ryder Cup event experience, allowing enthusiastic guests to tap their wristbands to give a virtual high-five to competitors, and to interact with the leaderboard.
RFID for improved event experiences
Across these many applications, using RFID technology enhances event experiences for participants on all sides: those responsible for delivering and evaluating the events, and those attending them.

Enhanced attendee experience

The use of RFID in event management has already been shown to …

Reduce queuing & time spent at desks.
Eliminate the need to fill out forms.
Speed up the use of services and gathering of information, with speedy tapping and waving rather than standing and swiping, stopping and writing.
Facilitate the personalised digital exchange of information and networking connections.
Provide personalisation, cohesion, and convenience as part of event attendance, all of which contributes to enhanced attendee engagement – the vital objective of most events.
Enhanced execution and evaluation of events

When it comes to delivering ideas, executing events and evaluating outcomes, including client engagement, RFID is developing a popular following amongst event managers through:

Reducing demand for manual involvement, such as staffing at registration desks.
Providing more personalised information, with less paper.
Conveniently creating digital records of who, what, where, to help event managers identify and evaluate what was or is proving popular with attendees. An important extra from RFID is that it can provide real-time feedback, allowing for adjustments on event day.
Reducing health and safety headaches as attendees can be accounted for by the technology. For instance, a fire at Tomorrowland’s Unite Spain Barcelona Event led to the evacuation of 22,000 attendees with the RFID technology being credited with enabling organisers to account for all attendees, ensuring the safety of both event-goers and firefighters.
This type of quick-check safety monitoring also has other important health and safety implications, as health and dietary information as shared by attendees can be encoded so that organisers can be aware of allergies and disabilities.

Overall, RFID has the exciting potential to not only transform event management with digital delivery, but also increase engagement not just with technology, but with the events themselves!

Skills required for event management

Knowing what’s involved is essential, but managing and delivering an event efficiently and successfully requires a considerable range of skills. Non-negotiable skills you need to establish a successful future in event management include (but certainly aren’t limited to)…

An eye for detail – in events, the devil is indeed in the detail and every detail matters! This includes keeping track of all details required to do your own work efficiently, whilst also enabling other people to understand exactly what’s required of them – and when!
Organisation – building on the ability to do the right thing at the right time, organisation includes having the capability to organise others, as well as your own tasks and schedules.
Creativity – creativity isn’t only important for designing the ‘look and feel’ of every event, but also in coming up with solutions to the inevitable problems.
Planning and rehearsal – plan, plan, plan…rehearse, rehearse and rehearse.
Multitasking – one minute you may be booking a circus act, the next talking to the CEO of a global company – the event planner role is a minefield of multitasking.
Budgeting – from managing excel spreadsheets and having a clear view of spending to negotiating affordable prices, effective budget management is a skill for success in event management.
Team player – working with or managing a team is an essential skill – without successful teamwork, no event can deliver, or be delivered, effectively.
People skills – with every event relying on a diverse group of people, your ability to inspire, relate to and communicate with anyone (from clients to caterers and crew) is crucial.

Popular types of events

The types of events currently popular in the world are:

  • Parties, Awards, Launches, First Nights and VIP events.
  • Product launches – from a celebrity perfume to a new washing powder.
  • Sports events – from the Olympics to local charity football matches.
  • Meetings, Roadshows, Conferences and Education – from IBM to TED Talks.
  • Weddings – from your own, family and friends’ weddings, to a celebrity wedding.
  • Festivals and Concerts – from Sunburn to Grub Fest.
  • Charity events – from marathons to fundraisers.

When you think that any and all sectors, across business, health, education, charity, sport, hospitality, leisure and tourism also run events to make their own connections, it’s small wonder that event management is predicted to grow to Rs.10,000 crore by 2020!

What is Event Management?

Event management is the application of project management to the creation and development of large-scale events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans. Each event is different in its nature so process of planning & execution of each event differs on basis of type of event.

The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.

Laser Show

One Events can execute a complete laser show at your event.

We can do laser displays, laser animation, laser mapping etc.

Contact us for more details.